‘SQUID GAME’ AND ITS PLAY TOWARDS GLOBAL DOMINATION: It seems everyone around the globe is talking about ‘Squid Game’, loving it, debating it or planning their own version of the show in real life. Perhaps that’s why it doesn’t come as a surprise that the South Korean drama is expected to create close to $900 million in impact value for Netflix, according to a new report by Bloomberg. The show is truly a golden goose for the streaming giant, which is flexing its muscle to cash in on the merchandise, with its ‘Squid Game’ apparel that are sure to be a hit in the lead up to Halloween. As fans await the imminent announcement of a second season, the show also serves as a case study in how streaming impacts lives around the globe. [COMMENT BY: Bindu Rai, Entertainment Editor]
AFP