BRING OUT THE RAMADAN OFFERS – UAE SHOPPERS ARE READY: Retailers in the UAE are calling it the first ‘post-Covid’ Ramadan promotional blitz, and their expectation is that Holy Month will propel enough consumer activity to keep business activity humming. Because this year, there is another factor at work, with April being the first month without the Expo-created booster. Retailers have been testing consumer sentiments with the initial offers that will build to a nice crescendo from early April. Retailers are confident they have enough stocks to handle any rush that will be set off. And most important for shoppers – retailers are holding firm on there being no price increases despite the spike in shipping costs and commodity prices. So, the retailers are ready with their offers – and UAE’s shoppers will be turning up soon. [COMMENT BY: Manoj Nair, Business Editor]
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