Luxury past season retailer The Outnet is set to launch its menswear shopping experience later this month. Available on the site that has been delivering designer womenswear thus far will now include the option to shop for menswear. The option will be available across the EMEA and Asia Pacific, and will be available in the USA in Summer, 2022.
The website, which can offer up to 70% discount on luxury brands and is part of Yoox Net-A-Porter Group, had a soft launch for the project in November last year. The website plans to include additional menswear categories, too.
The Outnet, which was launched in 2009, has robust relationships with luxury brands, and offers a strong roster of designer womenswear labels, presenting a unique past-season assortment. The same strategy will be used for the menswear collection and will include brands such as Alexander McQueen, Dolce & Gabbana, Sandro, rag & bone, Acne Studios, Marni, Montblanc, Canali, Dunhill, and Officine Generale..
“Over the past 10 years, THE OUTNET has continued to offer a fantastic selection of luxury pastseason womenswear brands, and launching menswear is an exciting natural evolution and opportunity to grow and develop our assortment. A successful soft launch in November 2021 has shown there is a strong appetite for this new category onsite. We are extremely excited to roll out the full experience this year and see the response, as we continue to introduce new brands and customers to our unique offering,” said Emma Mortimer, Managing Director, The Outnet, on the launch of the new site.
