To mark its much-anticipated GCC launch, Valentino Beauty has launched its first ever beauty pop-up in Dubai Mall. Opened on November 23, the pop-up promises to provide an immersive experience where visitors will be able to indulge in couture beauty from Maison Valentino.
Valentino Beauty has set about to shatter stereotypes, and usher in a new era of beauty that celebrates individuality and inclusivity. It could even be defined as a Couture Clash that melds two diametrically opposing worlds : cool and luxury.
Naturally, there is an extensive range of products on offer including Very Valentino, the foundation characterised by its light formula with forty different shades. Then there is Rosso Valentino lipstick, which offers two bespoke formulas -- luminous satin and velvet matte – for a modern twist. The aforementioned lipstick is refillable and is available in fifty glorious colours.
The Trio Brow Pencil, for instance, is a three-in-one long-wear brow shaper, while DreamDust Eye Glitters, delivers a hip-couture attitude. Then there is the Go-Clutch, a must-have. It has a hang-clutch system, which has a compact perfecting powder and mini lip colour.
All in all, inclusivity is at the heart of the the Valentino Beauty pop-up.
The pop-up boasts life-size products, which double up as furniture. For those seeking personal beauty advice, there is a semi-private consultation area. Furthermore, there is a contactless interactive game inspired by the refill feature of Valentino Beauty, which allows visitors to win attractive gifts.
There is also an in-house gifting and wrapping station, making it the one-stop-shop for those looking to add another layer of glamour to the lives of their loved ones with Valentino Beauty.
All products have been conceptualised and created by Maison Valentino’s Creative Director Pierpaolo Piccioli.
