Bvlgari Hotel and Resort recently hosted a spectacular event to celebrate the unique bond between Italy and the Middle East. Revealed at the event was the new Jannah High Jewellery collection. The company was established in 2020, and is a purveyor of fine jewellery. Their latest collection continues the narrative of East meets West.
The event was attended by several well-known personalities, including Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan and actor Priyanka Chopra Jonas.
Sheikha Fatima shared her views about the melding of distant cultures and the idea of acceptance, peace and joy through a collection that pays tribute to her Emirati legacy.
One of the core offerings of the new collection is a piece with a five-petal flower symbol, Jannah. The word means 'paradise' and is inspired by the exquisite marble motifs in Sheikh Zayed Grand Mosque in Abu Dhabi.
During the event, Bvlgari also announced Priyanka Chopra Jonas as the Bvlgari Global Ambassador and the face of the Jannah collection. The internationally renowned actor, producer and activist will spearhead the brand and spread a message of positivity, taking the concept of Jannah beyond the shores of the UAE.
As a personality that has robust connection with her roots, Priyanka is a personification of the crossroads where East meets West.
The greater message behind the collection is to spread a message of peace and tolerance across the Middle East and beyond.