Dubai: The fourth successive ‘Ramadan in Dubai’ programme will transform the city into a hub of Islamic culture and learning through numerous activities inspired by the spirit and values of the fasting month.

Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), ‘Ramadan in Dubai’ will run from June 29 to July 27 giving residents and visitors from around the world the opportunity to savour a unique cultural and community experience in the month of reflection and self-restraint .

‘Ramadan in Dubai’ will allow people to learn, share and feel the true values of the Islamic faith through special events like the Dubai International Holy Quran Award and the Ramadan Forum, and also offer families and children an array of diverse options to keep themselves engaged through activities such as the Ramadan Night Market, Summer Camps, Modhesh World and Dubai Sports World.

The annual event has also galvanised the retail sector into coming up with a number of special offers, deals and discounts aimed at capturing the attention of Ramadan shoppers.

“With Dubai being a leading family tourism destination, and home to many cultures, ‘Ramadan in Dubai’ will showcase the emirate’s diverse tourism offerings within a modern Arabic setting while still retaining its Islamic values and roots. The various cultural and community-oriented activities of “Ramadan in Dubai” will focus on the values of the Holy Month such as compassion, giving and sharing, and strengthening of family bonds, as well as offering people from different cultural backgrounds a valuable insight into Emirati, Arabic and Islamic traditions,” Laila Mohammad Suhail, CEO of DFRE, said.

The programme is the second part of DFRE’s 2014 summer calendar and a wider ‘Summer is Dubai’ campaign by DTCM to position Dubai as the summer destination of choice.

Other festivals and attractions in Dubai’s summer line-up are Modhesh World, the popular indoor family edutainment destination at Dubai World Trade Centre, which runs until September 8; Eid in Dubai from July 28 to August 1, a grand celebration of the Eid Al Fitr festival that will involve people from all communities, and the renowned family summer extravaganza, Dubai Summer Surprises from August 2 to September 5.

Hamad Bin Mejren, Executive Director of Business Tourism for DTCM and General Coordinator for the 13th Ramadan Forum, said: “‘Ramadan in Dubai’ is a great way to showcase how Dubai celebrates this joyous occasion. We aim to highlight the many cultural, social and spiritual events that we have to the wider audience. Let everyone enjoy the serenity of the month.”

Bin Mejren also added that one of the main components of “Ramadan in Dubai” is Ramadan Forum, which comprises many events inspired by the values of Ramadan.

“We have invited several leading, inspirational speakers from across the region to participate this year as part of Al Multaqa live lectures. These lectures will also have instant translation in various languages. In addition, we are organizing several public Iftars, Ramadan awareness programs for Muslims and non-Muslims, health tips for those who fast, and much more.