Dubai: LuLu Financial Group, a financial services company with more than 200 branches around the world, said it has donated 70 million Indian rupees (Dh3.5million) to the Kerala Chief Minister’s Distress Relief Fund.

A memento commemorating the milestone was presented to Kerala Chief Minister Pinarayi Vijayan by Adeeb Ahmad, managing director, LuLu Financial Group at Dusit Thani in Abu Dhabi, the company said in an emailed statement.

“We know that those affected by the floods in Kerala have a tremendous need for the basics items in life, including shelter, food, water and clothing. We are honoured to have been able to assist in the long road to recovery after the devastating floods,” said Ahmad. “We have also actively supported local relief efforts and will continue to help communities as they recover,” he added.

LuLu Financial Group was one of the first organisations to waive off transaction charges to those sending funds to Kerala Chief Minster’s Distress Relief Fund at all its branches in GCC and APAC. The group was also on ground reaching out to relief camps in the state by providing essential items on a regular basis.

The Chief Minister’s Distress Relief Fund provides financial assistance to people affected by major natural calamities like flood, drought, fire etc. The aim of the fund is to provide immediate relief to the people in distress and the resource for the same is gathered by voluntary donations from the public.