Dubai: Dubai on Monday launched a 30-day fitness challenge for residents with a month-long free workout classes and activities.
Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai Government and Dubai Sports Council, launched the inaugural ‘Dubai Fitness Challenge’ on Monday with the aim of motivating residents to take up physical activity and transforming Dubai into the most active city in the world.
The flagship challenge will run from October 20 to November 18 and is being hailed as the emirate’s only multi-activity, city-wide fitness movement to date. It seeks to inspire Dubai’s citizens, residents and visitors to boost their physical activity by committing to a minimum of 30 minutes of daily activity for 30 days through a wide range of fitness activities, sports or exercise.
With hundreds of events, classes and activities being offered free-of-charge, there is no excuse not to join in, the Dubai Media Office said in a statement.
Residents can register through www.dubaifitnesschallenge.com or the Dubai Fitness Challenge App. Once the challenge begins, participants can track their performance, discover events, free classes and unlock exciting rewards on the app.
Shaikh Hamdan said Dubai aims to set an example for cities around the world in encouraging citizens to give high importance to physical activity and sports. “We are very keen to spread a culture of fitness since we strongly believe that making physical activity and sports a part of their daily routines will help people significantly improve the quality of their lives.”
He said the Dubai Fitness Challenge has been designed to motivate people to pursue an active and energetic lifestyle. “This complements other initiatives we are pursuing to transform Dubai itself into the world’s happiest city by providing a positive social environment and the conditions for an enriching lifestyle.”
The challenge will include all forms of activity such as walking, team sports, intense fitness regimes, paddle-boarding and aerobics to football, yoga, cycling among others.
The challenge will provide residents an experience in peforming a wide range of sports and exercise programmes that will be showcased across the city that they may not have tried before.
Highlights of the initiative include five weekend fitness carnivals starting at Safa Park on October 20 and 21, celebrity guests, motivational experts and fitness professionals will make motivational appearances at various locations, dedicated events and live entertainment.
The challenge will include free exercise classes and dedicated community activities in each of Dubai’s neighbourhoods. It will also feature a number of existing partner events including Dubai Colour Run, Dubai Mass Swim and Dubai Schools Fitness Games among others.
Year of Giving Fitness
Shaikh Hamdan challenged all government organisations, public sector and educational institutions to be the drivers of change. He called on them to take the lead in spearheading the fitness movement and urged the private sector to be equal contributors in this Year of Giving by supporting their employees to participate through simple actions like time allocated for exercise.
Helal Saeed Almarri, director general of Dubai’s Department of Tourism and Commerce Marketing commented: “With the launch of the Dubai Fitness Challenge, we aim to become the most active city in the world, motivating everyone across all ages, and fitness levels, to start with small steps that will benefit them and their families. With just 30 minutes of physical activity each day for 30 days, we are confident that the city will begin to adopt a healthier and more active lifestyle as a choice for life. ”
“We want everyone to join this inclusive initiative, from those who have never exercised to those that are fitness enthusiasts, from the young to the old and the people of determination, and the entire community including schools, businesses and government organisations across Dubai.”
Al Marri noted that it is the perfect trigger to make a positive change to one’s life, for the less active to challenge themselves to set higher goals, for those already committed to an active lifestyle to push their limits and be the motivators for the wider community.
“With a packed calendar of fitness events and healthy activities across the month, residents should view this as a fun and interactive way to spend quality time with friends and family for the collective benefit of all. In this Year of Giving, Dubai Fitness Challenge is an opportunity to give not just to ourselves but also to others, and we are confident that the people of Dubai will get behind this movement wholeheartedly.”
