Dubai: Key findings from the 10th annual ASDA’A Burson-Marsteller Arab Youth Survey will be unveiled at the Armani Hotel, Dubai, on May 8 at 11am, and livestreamed across social media channels.
The event will be accessible across Facebook, Instagram and Twitter and at www.arabyouthsurvey.com, where the results of this year’s survey will be made immediately accessible to governments, businesses, academics, media and the public.
The survey is considered the largest survey of its kind of the Middle East’s largest demographic — its youth.
International polling firm PSB Research conducted 3,500 face-to-face interviews with men and women aged 18-24 in 16 Arab states, between January 21 and February 20, 2018. This year’s findings, marking 10 years of the Arab Youth Survey, shed light on young people’s attitudes on the past decade, which has encompassed the global financial crisis, the Arab Spring, the rise of Daesh and a fall in global oil prices, as well as their aspirations for the next 10 years.
“The Arab Youth Survey is much more than just data, it is a platform for young Arabs to have their voices heard around the world. It reveals the hopes, aspirations and fears of the people who will shape the region’s future. It provides governments and businesses with actionable insights to make more relevant and effective decisions during times of great change,” said Sunil John, founder, ASDA’A Burson-Marsteller and president, Middle East, of Burson Cohn & Wolfe.
John will unveil the findings of the survey before a high-profile panel begins discussions on the same.
The panel will include Reem Ebrahim Al Hashemi, Minister of State for International Cooperation and Director General of Dubai Expo 2020 Bureau; Dalia Khorshid, former investment minister of Egypt; Turki Bin Abdullah Al Dakhil, general manager of Al Arabiya News Channel; and Prof. Tom Fletcher, CMG, visiting professor of International Relations at NYUAD and visiting professor and special adviser at the Emirates Diplomatic Academy.
“The milestone 10th edition promises to be more insightful than ever as we look at how the events and developments from the past decade have impacted young people across the region and get a greater understanding of the challenges and opportunities that lie ahead,” John said.
Event: 10th annual ASDA’A Burson-Marsteller Arab Youth Survey — Key findings and debates
Date and time: May 8, 11.00am
Tune in on: Facebook: @ArabYouthSurvey, Instagram: Arab_Youth_Survey, or Twitter @ArabYouthSurvey
Read the full findings and expert insight and commentary on this year’s survey from Tuesday, May 8, on www.arabyouthsurvey.com
