Arab Media Influencers Summit to be held in December

Dubai: The Arab Social Media Influencers Summit (ASMIS) announced its lineup, which included singers Hussain Al Jasmi and Balqees, for its second edition taking place on December 13-14.

The summit will be held at the Shaikh Saeed Hall, at the Dubai World Trade Centre.

The summit will bring together leading Arab and international social media influencers, to highlight the importance of ASMIS as an effective platform of using social network platforms in the service of the society.

The summit is organized by the Dubai Press Club (DPC).

Mona Ganem Al Merri, Chairperson of the organising committee of ASMIS, and President of Dubai Press Club,said, “At a time when the influence of social media grows on a daily basis, the ASMIS objective is to define the best ways to utilise these platforms in impacting the society positively, through promoting positive thinking and encouraging people to get involved in developing their communities, starting with individuals all the way to the decision makers.”

This year’s edition includes various styles of sessions, one of which is Dardachat, which are 15 minutes sessions hosting prominent Arab and international social media influencers from various sectors.

The speakers include Shaikh Majid Al Sabbah, who is known for his informative and interactive presence on Snapchat, Dr Travis Stork, celebrity host of the international TV show The Doctors and Ola Al Fares, a media personality and one of the active social media influencers in the humanitarian field are among the speakers.

Fares will talk about engaging the public on social media for humanitarian cause, while Emirati singer Hussain Al Jasmi, will discuss how social media influences art and supports an artist to convey his positive messages to a larger number of people.

The popular singer Balqees will also share her success story and how she strives to utilise social media platforms in interacting with her followers, especially on Snapchat.

Dardachat sessions are open for a larger number of audiences attending the summit and aim to provide a unique opportunity to directly learn from the experiences of top social media influencers.

Simon Pierro, the internationally famous magician and TV presenter also known as the ‘iPad magician’, will perform tricks using the ipad at the summit.

Al Merri said while social media networks offer great opportunities for development, they pose a serious challenge in case of their misuse.

“We want the event to be a platform to exchange creative ideas that boost the positive aspect of this growth, and insure its value to encourage positive energy in the society through influencers given their ability to communicate with a large number of followers, who view them as role models in many cases,” she said.

The summit will also honour the winners of the Arab social media influencers award. The award has 20 categories for individuals and organisations.

The categories include government sector, private sector, bloggers, media, sport, tolerance and positivity, community service, education, youth, technology, business, economy, politics, health, arts, security and safety, shopping, environment, tourism and entertainment.

This year’s edition is expected to attract more than 1,500 social media influencers and experts, and due to the limited number of seats attendance priority will be given to social media specialists and influencers.

The attendees’ will be selected according to specific criteria.

Those interested in attending the summit can register through the website: www.ArabSMIS.ae