In a move that reasserts its leadership in Dubai’s residential leasing landscape, Dubai Holding Asset Management (DHAM) renamed and rebranded its residential leasing portfolio, formerly known as Dubai Asset Management, as Dubai Residential. The rebranded name represents an expanded residential portfolio, resulting from the integration of Nakheel and Meydan into Dubai Holding, that now represents 40,000 homes serving over 150,000 residents in key urban centres.
Dubai Residential’s expanded footprint stretches across the city, from the premium residences at Bluewaters and City Walk to the family-focused communities of The Gardens, Garden View Villas, Remraam, Layan, Ghoroob, Shorooq, and Nad Al Sheba Villas. Today, the group represents one of the city’s largest residential leasing portfolios contributing to its economic and urban development.
The new identity marks a key milestone in the company’s over two-decade journey of shaping the city’s residential landscape, reaffirming Dubai Residential’s commitment to enhancing the quality of life for its residents and supporting Dubai’s continued development.
The group has consistently evolved through strategic expansions since it was established in the early 2000s to meet the changing needs of the emirate’s residential market, ultimately transitioning into Dubai Asset Management. The integration of Meraas under Dubai Holding in 2020 marked a significant milestone, significantly broadening the residential vertical’s influence and market presence.
The inclusion of Nakheel and Meydan earlier this year further accelerated the growth of Dubai Residential’s portfolio, solidifying the rebranded group as one of Dubai's largest residential leasing portfolios.
Rebranding to Dubai Residential underscores the company’s commitment to building future-focused, connected communities, with strategic growth planned for the future. The exercise emphasises its market dominance and reinforces its legacy as one of the key players in Dubai’s competitive residential leasing sector, underpinned by a commitment to innovation.
Dubai Residential’s complete portfolio now includes City Walk Residences, Bluewaters Residences, Remraam, Shorooq, Ghoroob, Badrah, Manazel Al Khor, Ghoroob Square, Meydan Residence 1, Layan, Bayti Villas, Nad Al Sheba Villas, Dubai Wharf, Meydan Heights, The Gardens, Garden View Villas (pictured above), Garden View Apartments, Al Khail Gate and International City.
Capturing new opportunities in a world-leading prime rental market
This milestone chapter in Dubai Residential’s journey aligns with Dubai’s strong residential real estate performance, which continues to see high demand heading into 2025. Industry reports underscore the strong performance of the emirate’s residential market, with Savills reporting that Dubai remains a global leader in prime rental market growth, driven by pro-business policies, accessible visa programmes, and geopolitical stability, with the city’s population growing by over 25,700 in the first quarter of 2024 alone.
For Dubai Residential, this demand presents valuable growth opportunities across its diverse leasing portfolio, catering to premium home-seekers, families, professionals, and corporate clients. Residents enjoy access to unique benefits, such as state-of-the-art digital services, including contract renewals, maintenance, and payments via a dedicated resident app. Community-based retail centres, sporting amenities, and events enrich the living experiences, as do value-added benefits such as exclusive discounts and offers from leading streaming brands, service providers, retail hubs and relevant partners.
Dubai Residential’s communities are strategically located to provide seamless access to essential amenities, catering to residents who prioritise convenience and time efficiency. This approach aligns with the trend towards sustainable urban planning, particularly the development of micro cities—self-contained urban areas that offer a wide range of services.
Popular assets such as Bluewaters and City Walk attract individuals who seek proximity to retail, dining, and entertainment hubs. Meanwhile, properties like Ghoroob, Ghoroob Square, and Shorooq in Mirdif, or Bayti Villas in Al Barsha, offer residents convenient access to major malls, schools, and healthcare facilities. Many of Dubai Residential’s communities also feature curated retail centres, providing essential services such as groceries, clinics, nurseries, and sports facilities to promote active living.
As a leading player in Dubai’s residential leasing market, Dubai Residential closely aligns with the broader vision for the city's sustainable and inclusive urban development, contributing to resident happiness. The company consistently invests in community enhancement projects across its portfolio, including the installation of electric vehicle charging stations in Ghoroob, catering to environmentally conscious residents. Other initiatives include updates to sports courts, children's play areas, and dog parks, all aimed at encouraging physical activity.
The company’s digital platform significantly enhances the customer experience, introducing cash- and cheque-free rent payments to streamline the process. The digital solution is scaling to incorporate communities in the expanded portfolio, ensuring consistency in resident experiences and services.
Resident preferences have evolved to prioritise physical amenities and emotional and intangible factors such as a sense of belonging, wellness, and community connections. Recognising this shift, Dubai Residential continues to invest in landscaping projects to enhance the natural environment within its communities.
Green spaces are known to reduce stress and improve overall quality of life, making them a key focus of ongoing development efforts. The concept of a residential community extends beyond shared addresses; it is brought to life by common areas like football courts and playgrounds, which foster interaction and engagement among neighbours.
To further build community spirit, Dubai Residential organises year-round events celebrating cultural holidays such as Diwali, Chinese New Year, and Eid and family-friendly activities that encourage residents to come together through shared experiences. The active events calendar ensures cultural celebrations and family entertainment are available throughout the year, reinforcing Dubai’s status as an ideal place to live and work.
Maintaining resident satisfaction remains a top priority for Dubai Residential, with high retention rates achieved in recent years. To build on this success, the company continues investing in projects to enrich the living experience.
Providing Dubai’s growing population with a credible leasing partner
Accelerated population growth in Dubai is driving substantial demand in the emirate’s residential buying and leasing market. For newcomers, this dynamic and fast-evolving sector can be complex to navigate, this is where large-scale leasing organisations like Dubai Residential provide a valuable advantage.
Their scale and reputation mean strict adherence to high global and regulatory standards, including stable and consistent lease and renewal agreements that protect tenant rights. For select communities, Dubai Residential also offers benefits such as flexible payment options and free chiller charge, that provide residents greater financial flexibility.
As sustainability becomes a vital pillar for business growth strategies, residents can expect residential leasing providers to continue investing in communities to be more resource-efficient and sustainable. In the past year alone, Dubai Residential has enhanced its waste management solutions to enable the circular economy while promoting sustainable lifestyle practices at a resident level.
