Marine debris is one of the greatest threats our eco-system faces, and to contribute its bit to managing this menace, Seiko Prospex, in association with the PADI Aware Foundation and Al Futtaim Watches & Jewellery, organised a Beach Cleanup Drive in Fujairah’s Dibba region. Organised as part of Seiko’s commitment to environmental responsibilities and its support to PADI’s Marine Debris program, the beach cleanup drive was held last month.
The drive, which was supported by Watch Time Middle East, resulted in a total of 151 kilograms of solid waste being collected, sorted and removed from the beach.
‘For almost 50 years, we have supported Seiko’s journey and endeavors in the UAE. We are happy to be part of this commendable activity, the Prospex X PADI Beach Cleanup, doing our bit for the environment,’ said Sachin Wadhwa, Managing Director, Al-Futtaim Watches & Jewellery, UAE.
Elaborating on the event and Seiko’s partnership with PADI, Shogo Nakano, General Manager, Seiko Watch Corporation, UAE, said; “Seiko Watch Corporation has a partnership with PADI, whereby we support the Marine Debris Program sponsored by the PADI Aware Foundation as a “Seiko Prospex Save The Ocean” activity. As part of this, we were happy to organize the beach clean-up day with Al Futtaim Watches & Jewelry along with PADI and Emirates Diving Association.”
“We believe that these small efforts can result to a big difference over time, helping us to create a better environment,” Nakano added.
As part of Seiko’s global partnership with PADI, a portion from the Seiko Prospex Save the Ocean watch collection sales will be donated to PADI and PADI AWARE Foundation. These donations will be used to assist PADI Dive Centers and Resorts worldwide to directly support their participation in the Marine Debris program. The donations will be used to manage operational costs, including data sharing with Non-Governmental Organisations and local governments, program platform costs, and community outreach.
While Seiko aims to support marine conservation activities at both global and regional levels with PADI and possibly other organisations involved in marine conservation, environmental responsibilities have always guided the brand, and this is reflected particularly in their manufacturing. Morioka Seiko Instruments Inc., a wholly-owned subsidiary of Seiko Watch Corporation, is committed to sustainable manufacturing and co-existence with nature through various initiatives, including waste reduction, wastewater treatment, CO2 reduction, energy-saving, and use of solar energy. In addition, the natural forests on the manufacturing studio’s premises are registered and maintained to protect the natural habitat.
The brand’s parent company, Seiko Holdings Corporations, aims to be “a company that is trusted by society” and strives to promote programs and activities that lead to a happier, healthier, and more just society.