On March 21, Urban Foods opened its largest UAE hypermarket, Géant Dubai Hills Mall. The store features new technology, where digital screens are embedded in refrigerator and freezer doors. The smart screens offer visuals of the products inside and share relevant information and special offers with shoppers.
Mark Anthony Lack, CEO, Urban Foods, says that the concept behind the new hypermarket is to provide Géant customers with a special and unique retail experience.
“We promise a positive and dedicated in-store experience and are constantly fine tuning the on-floor priorities to make it even better. Our staff at Géant Dubai Hills will not sit behind counters but are interactive and on hand to suggest and advise according to the customer’s needs,” he says.
“For this 12th Géant opening and keeping in mind the location and the discerning clientele that resides in the vicinity, we have designed the premises and sourced the products to reflect their lifestyle and needs.”
Quality, convenience and choice
Géant Dubai Hills Mall aims to generate what Urban Foods describe as a ‘come back again loyalty,’ through offering a competitively wide selection of quality products that appeal to residents. The hypermarket is also designed to make the retail experience as comfortable and convenient as possible.
Items are divided into comprehensive sections, so washing machines are placed alongside fabric softeners and detergents. The baby and child section has been designed so that parents are able to meet their infant’s needs in one location, with products ranging from baby food and infant bath products to diapers all placed in the same vicinity.
“We see it as vital that customers look at us as a one-stop-shop replete with new options and experiences yet offering a select but also eclectic range of quality goods. From our themed departments to a dedicated candy section, clothing and electronics, kitchen gadgets and organic food items, each one has something unusual to offer,” says Lack.
Catering to consumer tastes
With substantial organic, gluten free and vegan food sections, Géant Dubai Hills meets a wide array of modern consumer tastes. Fresh food is a priority, with an in-house bakery and in recognition of the UAE’s diverse international population, the hypermarket offers one of the city’s largest selection of global foods, including a special French-inspired cheese section.
The hypermarket in Dubai Hills is also home to Maison Marguerite, Géant’s brand new in-house café concept, where shoppers can unwind with some coffee and conversation before or after they shop.
The retailer is aware of consumers’ increasing reliance on the convenience of e-commerce but Lack believes the physical experience of visiting Géant Dubai Hills will encourage consumers to return. “We will be offering home delivery via our delivery platforms and Géant’s highly reliable Your Store to Your Door service,” he says. “But with our competitive pricing and well trained and knowledgeable staff, we can confidently say our aim is singular; once you come through our doors you never have to go anywhere else.”
The new Dubai Hills hypermarket is part of Urban Foods’ wider expansion plans, with the company poised to launch Monoprix in the UAE very soon, while expanding its existing Géant Express and Franprix portfolios.
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