Ajmal Perfumes has a long-standing heritage. As CEO, how do you balance maintaining tradition while driving innovation in the company?
At Ajmal Perfumes, tradition is our foundation, and innovation is the path we walk to preserve it for the future. We honour our 73-year heritage by continuing to use time-honoured methods and ingredients while embracing modern technology to refine and enhance our processes. Innovation allows us to reach new markets, cater to evolving consumer tastes, and stay competitive while ensuring that every product reflects the craftsmanship and authenticity that has defined Ajmal for generations.
Leadership often involves making tough decisions. Can you share a challenging decision you’ve had to make, and how it has shaped your leadership approach?
One of the toughest decisions was expanding Ajmal beyond the Middle Eastern market. While it meant venturing into unknown territories, it also required balancing our deeply rooted traditions with the global demand for modern fragrances. This experience taught me the importance of calculated risk-taking and strategic adaptability. It has shaped my leadership approach to always stay grounded in our heritage while being open to change, ensuring that we stay relevant in an ever-evolving industry.
In an industry as competitive as perfumery, how do you foster a culture of creativity and continuous improvement among your team?
Creativity thrives when people feel empowered. At Ajmal, we encourage open dialogue and collaboration across all departments, fostering an environment where every team member feels their ideas are valued. We invest in training, development, and exposure to global trends to inspire continuous improvement. Our team understands that innovation and creativity are essential in creating fragrances that stand out in a competitive market, ensuring that our legacy of craftsmanship is complemented by forward-thinking solutions.
As a leader, how do you ensure that your company’s values are reflected in every aspect of your business operations?
Our values of authenticity, quality, and craftsmanship are at the heart of everything we do at Ajmal. From sourcing the finest ingredients to maintaining ethical production processes, we ensure our values are woven into each stage of operations. As a leader, I set clear expectations and lead by example, ensuring that our commitment to excellence resonates throughout the company. This creates a cohesive culture where our values are not just ideals but practiced daily in every decision we make.
What strategies do you employ to stay ahead of market trends and consumer preferences in the luxury fragrance industry?
We combine market research with consumer insights to stay ahead of trends. By continually monitoring shifts in consumer behavior and preferences, we can adapt our offerings to meet evolving demands. Collaborating with international perfumers, attending global fragrance fairs, and embracing digital transformation also allow us to remain competitive and innovative. At the same time, we stay true to our roots, ensuring that even as we innovate, we remain authentic to the essence of Ajmal.
What advice would you give to emerging leaders who aspire to lead in a family-owned business with a rich legacy like Ajmal Perfumes?
Understand the legacy you’re inheriting, but also be prepared to innovate and evolve. Respecting tradition is key, but to grow, you must embrace change. Always maintain open communication with your team and family members, and be mindful of the long-term vision. Building a successful family business requires a balance between honoring the past and preparing for the future. Stay committed to your values, but be flexible enough to adapt to the market’s ever-changing dynamics.
