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Retailers get a nod to sell Expo 2020 Dubai-branded products

They will be able to bid for the right to sell more than 5,000 licensed products

Image Credit: Supplied
The online tender process to become an official retail operator for Expo 2020 will open to businesses this week. Picture used for illustrative purposes only.
Gulf News

Dubai: Retail companies have been given the go-ahead to begin flogging Expo 2020 Dubai merchandise, with the online tender process to open on Tuesday (July 17).

Enabling retailers to “capitalise on the huge merchandising opportunities available before, during and after Expo 2020 Dubai,” a statement from the event’s organisers said that more than 5,000 types of official licensed products are due to go on sale.

As a result, Expo 2020 says, it is seeking companies which can help it deliver high quality retail goods to visitors when they arrive in two years’ time.

Official products will be sold across more than 5,000 square metres of retail space at the Expo 2020 site, as well as by authorised outlets around the UAE and online. Selected retailers will have the rights to design, operate and commercialise Expo 2020 Dubai-branded retail operations.

The online tender process to become an official retail operator for Expo 2020 Dubai will open to businesses of all sizes from anywhere in the world later this week.

Gillian Hamburger, senior vice-president of Commercial at Expo 2020 Dubai, said the move offered an incredible opportunity for retailers to capitalise on the worldwide demand for Expo 2020 souvenirs, keepsakes and unique products.

“It also allows them to offer a globally visible retail platform to a significant customer base, whether online or offline,” she said in a statement on Sunday.

She added that Expo 2020’s retail offering will be integrated with the latest technologies, further enhancing the visitor experience.

“We want to work closely with our appointed retailers to offer a world-class shopping experience to millions of Expo 2020 visitors and enthusiasts.”

The first World Expo to take place in the Middle East, Africa and the south Asia (MEASA) region, Expo 2020 expects to welcome 25 million visits between October 2020 and April 2021.

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