The 2019 Dubai International Motor Show has seen GMC reveal its boldest line-up to date. The new GMC 2020 line-up turned heads at the show with their greater versatility, connectivity and the latest accessories and personalisation offerings.
“For this year’s Dubai International Motor Show, we wanted to give our fan base a true GMC experience, and we did just that – in addition to showcasing our bold 2020 line-up on stand, we also put a big focus on our new accessories and personalisation options. With our upgraded offering, customers can now take full advantage and completely customize their vehicle to suit their adventurous lifestyle,” said Kelly MacDonald, Chief Marketing Officer, General Motors Africa and Middle East.
Concepts preview GMC accessories
Building on the popular Desert Fox concept revealed at the last Dubai Motor Show in 2017, GMC continues to bring some of the best vehicles to the region’s biggest motor show. This year, the premium brand did not disappoint, showing off two brand new unique concepts on the stand which have been created specifically with the Middle East customer in mind.
The concept Sierra AT4 with the additional trailer showcases the ultimate camping machine, with every element meticulously detailed to ensure its occupants have all their home comforts when out on an adventure. With a host of GMC accessories including a MultiPro Tailgate Audio System by Kicker, Mounted off-road Sport Bar, Auxiliary Accessory Trailer Camera and a tent that fits perfectly in the bed of the Sierra. The vehicle is also fitted with a fridge, sink and cooker and many other elements bringing a whole new meaning to outdoor cooking!
Further highlighting the brand’s strong link and over nine decades of passion to the region, the vehicle is wrapped with the map of the Middle East paying homage to its only export location outside of North America that GMC calls home.
Commenting on the concepts, Kelly MacDonald, Chief Marketing Officer, General Motors Africa and Middle East said “Building on our tradition of bringing some of the best concepts to the Dubai International Motor Show we wanted to make another bold statement with the Sierra - a vehicle that already stands out from the crowd. We wanted to go bold, and we did just that, highlighting not only the number of GMC accessories our customers have the ability to put on their Sierra, but the level of unique customizations they can do to the vehicles.”
Another standout on the GMC stand is the Yukon concept, taking premium and capability to the next level, with a number of accessories including Front and Rear GMC Emblem Set and a Roof-Mounted Hull-A-Port Pro™ Kayak Carrier by Thule®, giving the premium SUV an even bolder look.
The new Sierra – a statement in design, connectivity and personalisation
The all-new re-designed GMC Sierra line-up is the boldest expression ever for GMC’s full-size pickup, underpinned by two models exclusively available for the region – the Sierra Elevation and AT4 regular cab trims.
Making a statement in design, capability and advanced connectivity, the 2020 GMC Sierra guarantees a unique formula of authentic on and off-road capability paired with a bold appearance accentuated by sculpted fenders and a tall powerful hood, giving it unmistakable road presence.
Available in a variety of cab styles, the GMC Sierra line-up comprises of the SLE, SLT, Denali, Elevation and AT4 models. Targeting customers with active lifestyles, the first-ever AT4 combines smart capability and innovative technologies with uncompromising off-road capability. Designed for the customer who wants an elevated presence on the road and the capability to venture off life’s beaten path, the AT4 brand reinforces the Sierra’s essence of capability with distinctive, athletic cues.
Sierra’s accessories offering has also been upgraded for 2020 – from exterior accessories to technology innovations, customers will now have a wide range of accessory options available with which to customise their vehicle for a personalized look and to enhance its functionality and utility.
2020 Acadia - stylish, functional and capable
Adding to the bold line up on the GMC stand at the show is the new 2020 Acadia. With state-of-the-art technological enhancements now available at the driver’s fingertips and under the hood, the all new Acadia is an intelligent crossover that elevates the driving and passenger experiences on all fronts.
The Acadia line-up includes the SLE, SLT, an all-new AT4 trim and GMC’s flagship Denali, with available seating arrangements for five, six or seven passengers, depending on the model.
At a glance, the new Acadia distinguishes itself with a new grille, new front and rear fascias and GMC’s signature C-shaped lighting. The updated nameplate features a new Turbo engine expanding the propulsion choice for customers and adds a new dimension to its performance.
An all-new Acadia AT4 expands the reach of GMC’s newest sub-brand. Its bold styling cues, including a black chrome-accented grille, add a rugged, off-road-inspired design to the Acadia range. A 3.6L V-6 engine producing 310 hp and 367 Nm (271 lb-ft) of torque and a twin clutch AWD system are standard to the AT4. Unique 17-inch wheels and all-terrain tires are also standard, with 20-inch wheels available.
