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Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles (left) with Bernard Chretien, Managing Director, Renault Middle East & Pacific. Image Credit: Supplied

Renault Abu Dhabi, part of Al Masaood Automobiles, has won the 2019 edition of the “Renault Global Partners Award, P.A.R.I.S. Challenge”, the top accolade for car dealerships from the French automaker. The Abu Dhabi dealership was chosen in view of their exceptional performance in Sales and Aftersales, tapping into new market segments, posting an increase in sales volume and for excelling in customer satisfaction.

Renault Abu Dhabi was chosen as the best performing Renault dealership in 2019 globally for marking Year-on-Year progress. Registering 40 per cent sales growth in 2019, the Abu Dhabi dealership edged out all other Renault retailers from around the world. This achievement was the result of efforts to revamp Renault's brand image across the Abu Dhabi market by adopting a re-formulated marketing strategy focused on locally based retail and fleet customers.

In addition, Renault Abu Dhabi's Sales and After Sales teams demonstrated strong commitment and dedication in attracting new clients, drawing in new customer demographics to the brand’s client portfolio, and sustaining the business through diverse offerings and value-added services.

“We are proud to receive this distinction, which consolidates our position as a global benchmark across the thriving automotive market,” says H.E. Masaood Ahmed Al Masaood, Chairman, Al Masaood Group. “The award serves as a testament to the strong dedication displayed by our staff and their commitment to offer top-line services to our customers. Being awarded the “Renault Global Partners Award, P.A.R.I.S. Challenge” emphasizes our success following decades of hard work and dedication applied by everybody involved with our day-to-day operations,” Al Masaood adds.

Renault Abu Dhabi’s marketing strategy also included engaging and interactive campaigns and promotions that sought to tap into new customer segments, expand Renault's diverse portfolio of offerings, and maximise exposure via digital channels. In line with this, the company successfully inaugurated the 'R-Store', a pioneering state-of-the-art facility and one stop shop that throws the spotlight on Renault's high standards and best practices. Collectively these efforts led to a surge in domestic sales and a more diversified portfolio of customers as compared to preceding years.

“It is very gratifying to have received this prestigious global award from Renault, as it recognises the tremendous efforts that the Al Masaood Automobiles’ team has invested to grow and expand the Renault brand in Abu Dhabi,” says Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles. “It is also very pleasing to see how our Abu Dhabi customers have rekindled their love for these innovative French cars and started building stronger engagement and affinity to the brand. For us, it does not end here--we are committed to further reinforcing the Renault brand through our top-line products and services; and elevating our customers’ experiences to bringing the business to newer paths of success,” Tansel adds.

Congratulating the Abu Dhabi dealership, Bernard Chretien, Managing Director, Renault Middle East & Pacific said: “We congratulate our partners at Al Masaood Automobiles - Renault Abu Dhabi for earning the top honours at this year's P.A.R.I.S. Global Challenge--a remarkable tribute that demonstrates the company's continuing efforts to consolidate the Renault brand in Abu Dhabi. We are confident that sales growth will continue its upward trajectory in the next few years through the spirit of Al Masaood Automobiles' team and their dedication.”

First held in 2014, the P.A.R.I.S. Challenge is Renault Group’s initiative that provides its network members with the opportunity to actively challenge each other’s performance and be recognised for their best efforts to maintain the company standards and contribution to overall market shares and sales volumes. Al Masaood Automobiles is the official Abu Dhabi distributor for Renault, Nissan and Infiniti vehicles.