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The G70: built for automotive connoisseurs Image Credit: Supplied

As the automotive industry grows, designers are placing increased emphasis on delivering innovations that offer holistic integration of exceptional design, refined performance and a devout commitment to safety. They are designing a world of innovations in response to a radically changed tomorrow as the pace of technology accelerates faster than ever. This comes to life with the Genesis G70.

While consumers in the Middle East demand these elements, the region also thrives on exclusivity and a demand for sophisticated products and mindful innovations that enable refined driving capabilities. This supports the Genesis brand proposition, which is to innovate for automotive connoisseurs who wish to stand out from the crowd and to possess the will to distinguish themselves from the rest.

The pinnacle of luxury, design and performance

The G70 is recalibrating the luxury performance segment with benchmarks setting it apart from the rest. Launched to Middle East driving connoisseurs in 2018, the G70 completed the ambitious brand’s core sedan line-up. It has since flourished, with a range of industry-wide accolades setting it apart from the rest.

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The G70's interior marries sophisticated design with cutting-edge technology Image Credit: Supplied

From recognition as a finalist for its design innovation, user benefits and social responsibility at the 2018 International Design Excellence Awards to being named the recipient of MotorTrend’s 2019 Car of the Year award, the G70 has raised the bar for refined design hallmarks and standout attributes among luxury sport sedans that put it in a class of its own. Every detail – from the Sport Package’s distinctive mood, unique stitch colours and patterns, and full LED headlamps – supports the G70’s ambition to offer drivers a distinctive ride with graceful exterior and sophisticated interior detail.

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The G70 has raised the bar for refined design hallmarks and standout attributes among luxury sport sedans that put it in a class of its own Image Credit: Supplied

While its design elements speak volumes in the highly competitive entry luxury segment, the G70 also outperforms legacy luxury sport sedans with driver-focused performance. As the ideal luxury performance car for those who don’t want to follow the crowd, the G70 offers world-class driving dynamics and a smooth, comfortable ride with power and efficiency to boot. Offering the highest degree of car body rigidity in its class, the G70 features cutting-edge performance innovations such as Electronic All-wheel Drive System and Electronically Controlled Suspension (ECS), all supported by the choice of two different powertrains: a turbocharged 3.3-litre petrol V6 and 2.0-litre turbocharged petrol I4.

Slick safety standards

There is also absolutely no compromise when it comes to customer safety in the G70. This commitment has been ratified by the Insurance Institute for Highway Safety (IIHS), which included the G70 – alongside its G80 and G90 counterparts – in its Top Safety Pick+ ratings following extensive testing. With a bold nod towards safety innovations that will redefine tomorrow’s secure driving experiences, the G70 comes packed with advanced features such as Blind-spot Collision Warning, Lane Keeping Assist, Smart Cruise Control with Stop & Go, and Forward Collision-avoidance Assist.

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Genesis places the connected digital needs of driving connoisseurs at the heart of the G70 with features such as a wireless charging system for smartphones Image Credit: Supplied

Next-generation technology

Genesis also places the connected digital needs of driving connoisseurs at the heart of its technology proposition. This was reaffirmed by the G70 taking top segment honours in September’s J.D. Power 2019 Multimedia Quality and Satisfaction Study, which highlighted that the ownership experience for G70 customers embodies a core focus on next-generation audio entertainment and effortless communication and navigation systems. The technological offering is amplified through customer-centric innovations such as Parking Distance Warning, a seven air bag system, Around View Monitor, Apple CarPlay, a wireless smartphone charging system, Lexicon Sound and an Intelligent Driver's seat.

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Through sustained efforts towards design, performance, safety and technology in the G70, Genesis is accelerating the drive to distinguish Image Credit: Supplied

Gateway to a lifestyle experience

Genesis doesn’t view industry leadership in the conventional sense. Instead, it seeks to be a leader for customer segments that want to stand out. Through sustained efforts towards design, performance, safety and technology in the G70, Genesis is accelerating the drive to distinguish.

Leading the entry luxury segment through exclusivity and standing out through a multi-pronged strategy, Genesis isn’t just keeping pace with innovation. The G70 is leading innovation in response to the radically evolving needs of tomorrow’s customers. Genesis G70 doesn’t represent a car; it is the gateway to a lifestyle experience and a seamless driving journey that knows no bounds.

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