Vera Modenova, Special to Gulf News

Articles from the author

With niche ecommerce firms, small is actually big

A more targeted approach towards customer and supply chain buildup helps

Done right, niche online marketplaces have held their own against the big guns. But it requires a whole lot of careful supply chain and customer expectation management.

Ecommerce firms must get AI bearings right

In no way should customers feel AI delivered services are turning intrusive

Ecommerce businesses need a clear mapping out of their customer facing AI services. Done right, it can be such a wow factor for the business.

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