Satish Dave, Special to Gulf News

Articles from the author

Brands that stayed connected during COVID-19 will win

Yes, brand engagement rules are being rewritten but hard won connections will linger

Emirates' messaging during the peak of the pandemic disruption resonated loud and clear with its audiences.

The CX factor should be what businesses need to focus

Brushing up on their customer experiences will speed the transition

Each interface and interaction with the customer is an opportunity for a business. Make sure to capitalise on it.

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