Rita McGrath, Special to Gulf News

Articles from the author

Rules of data capture game is changing

For Meta, less easy access to data comes at a steep cost in ad returns

Will the Metaverse help drive Meta's much-needed new phase of growth? The jury is still out on that one.

Businesses cannot lose sight of digital costs

Digital offers flexibility on business models, but can it ensure a grip on pricing?

One way being digital is businesses can easily test out whether a particular change comes with cost benefits too.

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