Richard Nicoll, Special to Gulf News

Articles from the author

UAE retailers deal with no promotion diktat

This will be first Eid campaign where online gets all the promotional attention

A promotional sale in a Dubai store prior to the lock down. As UAE's offline stores reopen from the lock down retailers also face significant operational musts that will need some careful consideration.

Brands must realise real shopper needs

You will recall last year how Emirates Palace in Abu Dhabi erected the most expensive Christmas tree in the world, with 181 diamonds adorning its branches

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Advertising the right message in Ramadan

Ramadan marks the most important time of the year for retailers and brands

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