Rami Hmadeh, Special to Gulf News

Articles from the author

Don’t rely exclusively on online marketplaces

They could change guidelines or fee structures and place retailers at a disadvantage

E-commerce

Stop using ‘customer-centricity’ as a buzzword

Placing consumers at the heart of a brand experience should be a tangible exercise

Stop using ‘customer-centricity’ as a buzzword

Influencers still have a role to play

But brands must learn how to turn that influence into actual gains

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