Rakesh Kumar, Special to Gulf News

Articles from the author

Digital marketing needs to keep fatigue in mind

There is a thin line between doing it right and being over exposed

A luxury label quitting the realms of social media platforms should be an eye-opener. And there's a lesson in it for all brands.

Brands are working on their post-COVID-19 themes

A dose of 'positive marketing' is what those messages need to be founded on

Nissan Patrol's recent tweaking of its messaging builds on a powerful narrative.

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