Natasha Frost, NYT

Articles from the author

New Zealand prods local tourists to ‘Do Something New’

Tourism board encourages locals to find new ways to look at what is in front of them

The town of Wanaka on New Zealand's South Island, Sept. 3, 2013. The country, which has largely stamped out the coronavirus, unfurled a cheeky “Do Something New” video campaign designed to encourage domestic tourism that has gained a lot of attention on social media, and applause for its call to travel more imaginatively.

TRENDING STORIES