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Mark Thomson, Special to Gulf News

Articles from the author

COMMENT

Ecommerce needs those social distancing tools

Jobs are being added at warehouses, but there can be no easing off on safety
3m read
Ecommerce is gearing up for an end-of-year rush, and jobs are being created across the logistics chain. But in the year of COVID-19, operators need foolproof solutions to maintain safety protocols.
COMMENT

Retail’s future will go big on ‘dark store’

Hybrid buying and selling will require retailers to rework points of contact
3m read
Retailers will be committing a blunder if they believe the lessons from the pandemic will not outlive the virus. They need to take on all such insights before the online learning curve becomes too steep.
COMMENT

Retailers have to confront a third wave of rapid change

Many retailers brought about changes during pandemic, but next set matters most
4m read
Whether it's AI or cashless, the new round of changes will be far more consequential for retail.
COMMENT

This time, consumers are leading change in retail

Contactless ways are going to be a reality, and retailers need to learn fast
3m read
Shoppers will obsessing over the touch all through an in-store buying experience. Retailers must engage in change to make that comfortable.

Make the checkout experience contactless

It’s the next step retailers will need to integrate into their shopper journey
2m read
Customers pay for their shopping at self-serve checkout counters inside an Asda supermarket. Trend shows that more shoppers intend to use self-scanning devices to reduce their need to queue.

Elevate sales staff to be brand emissaries

Given their upfront contact with shoppers, empowering them would be real deal
3m read
Smartphone-equipped shoppers often feel as though they’re better equipped with product knowledge than the store associates, according to a recent report

Calling in technology to sell to youth

At the same time, subtle changes to the returns policy can also help e-tailers
4m read
Calling in technology to sell to today’s young
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