M. Muneer, Special to Gulf News

Articles from the author

How well are businesses listening to customers?

Keep the feedback loop on constantly – not doing so is a risk

Today's data focussed tech tools make it relatively easier for businesses to listen to what their customers want. But make sure to listen.

Chief Marketing Officer roles are turning passe

These positions and their holders should be thinking of turning into Chief Growth Officers

As Chief Growth Officers, individuals can add on a multitude of skillsets to benefit their organisations

Finding it difficult to retain employees? Try these

Employers will need to put in a lot of hard work on their staff retention methods

It remains a straight forward process on what employers should be doing to keep their staff attrition rates low. Yet, many organisations keep failing at it.

Metaverse will deliver in full in time

AR-enhanced alt-landscape is delivering benefits to early adopters like Nike or Gucci

There are real use cases of global brands using this digital alt-world to plug into audiences. And offering a newer shade of experiences.

Rules of data capture game is changing

For Meta, less easy access to data comes at a steep cost in ad returns

Will the Metaverse help drive Meta's much-needed new phase of growth? The jury is still out on that one.

Businesses cannot lose sight of digital costs

Digital offers flexibility on business models, but can it ensure a grip on pricing?

One way being digital is businesses can easily test out whether a particular change comes with cost benefits too.

When marketers serve up a dud CX

Marketers place more emphasis on immediate customer feedback and that's the risk

Putting together a compelling customer experience might seem such an easy take. The unfortunate part is that marketers can make it all go wrong easily.

Never let lousy customer service get off easily

Whether by mail or a social media platform, there are ways to make businesses hear you

Lousy service should be named and shamed - with all the arsenal that social media provides, there is no shortage of channels.

What's left unsaid in poor customer service experiences

It is startling that despite all attempts, some businesses cannot deliver better

Customer grievances should not always be downsized to a 'send all details by email' response. Or a chance to talk it out with a chatbot.

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