George Kotsolios, Special to Gulf News

Articles from the author

News content signs up for the AI melting pot

Deals such as the ones signed by Financial Times with OpenAI sets clear marker

Quality journalism is getting the full-scale AI treatment, and that can only be a good thing for credible outcomes.

TikTok asserts itself in Greece elections

Short-form video platform’s impact cuts across generations

The onset of TikTok into processes big and small is becoming more apparent by the day.

Are MENA businesses ready to go all out on ESG?

UAE, ME governments have made compelling ESG strategies, it’s time businesses had theirs

What needs to be done on the 'E' part of ESG is clear. It is with the S that businesses need to better fine-tune their approaches.

Brands do need to serve a greater purpose

But mere lending of support to social causes of the moment will only dilute brand value

The millennials and Gen Z hold the brands they favour to a much higher set of expectations. Not just in what they can deliver but what they actually stand for. For their part, brands must show they genuinely fit in with these expectations.

UAE PR is in need of a quick fix

Changes to UAE’s media landscape and business model is forcing the issue

The goalposts have moved, money is now doing even more of the talking. Pitching press releases based on their newsworthiness and relevance of the story may soon become a thing of the past.

Companies need to get better at communicating layoffs

Being tone deaf on market chatter will not help with brand image

Mass layoffs are always a gut wrenching task for businesses, but managements can still try and ease the pain through the way this is communicated.

A few fines here and there will not change Big Tech

It’s time authorities everywhere clamped strict rules on Facebook, Google use of data

Big Tech's greed for data of all sorts stands undiminished. Governments need to make a much stronger intervention than they have come up with in the past.

Facebook ad promises miss the fact-checkers

Blatantly false claims masquerade as ads, leaving no one any wiser

Facebook is profiting from advertising revenue from sponsored and promoted posts with minimum fact checking.

It’s already time to get set for next crisis

Current one has destroyed long-held reputations of countries, businesses and individuals

The reputation of US healthcare services as the best in the world has taken a beating in these COVID-19 times. Once assailable global brands are also taking a beating in their responses to the outbreak.

A time when traditional media counts for a lot

Social media and its instant influencers have been found wanting in spreading the facts

As the coronavirus is making its rounds, more people decide to stay home leading many of them towards online news media for updates, more information, and even entertainment.

The region needs to get the word out

UAE and Saudi Arabia are undergoing generational brand transformations

image-fallback

Dubai can be hotbed for tech start-ups

A favourable environment is developing that can make their journey a smooth process

Dubai can be the hotbed for tech start-ups

LOAD MORE

TRENDING STORIES