Throughout its history, Samsung has championed a user-centric approach as the key to the future. This is even more relevant today, as we contemplate the fluid nature of human interaction.

Our users value experiences and meaningful connections over gimmicks and technological prowess.

Take, for instance, the act of folding and unfolding a smartphone.

It seems deceptively simple, but it can only be achieved with a diligent focus on what is most essential and intuitive. A minimal, sleek appearance housing specialized hinge functionality emphasizes the inherent beauty of essential design.

Similarly, when it comes to foldable smartphone ergonomics, a difference of a gram and millimeter requires an engineering breakthrough. When done well, the benefit to users is huge.

That’s why we’ve innovated to make our latest foldables slimmer and lighter than our previous generations.

Creating and collaborating with mobiles

We’ve long believed that innovation is most powerful when it’s invisible. When technology bends to human needs, and not the other way around, it’s much more useful and valuable. This belief has shaped every evolution of Galaxy devices, and it drives us now as we stand at the cusp of another transformation in how we live with our phones.

Mobile devices are no longer passive tools. They’ve become active participants in our lives; helping us create, connect, and communicate in previously unimaginable ways. Now, AI is accelerating this shift by making smartphones smart, and intuitive as well.

A key area of this transformation is the camera. Mobile cameras have empowered everyone to be a creator today. And since not everyone has access to expensive gear or professional editing suites, the smartphone camera has rapidly become one of the most democratic tools of our time.

Combined with Galaxy AI, content creation becomes more accessible, more expressive, and more meaningful, so stories can be told in every language, through every lens, and from every hand.

Our screens, too, have evolved, not just in size or resolution, but in their role in our lives. In an age where mobile entertainment is the primary form of storytelling, the smartphone is now a theatre that fits in your palm.

Whether it’s streaming a game, sketching an idea, or video-calling a loved one, tomorrow’s screens are designed to immerse and not interrupt.

We are looking at screens that only look different but think differently. They are built for a world where work and play blur, where creators need flexibility and consumers seek fluidity. The act of folding a screen may feel like magic, but its purpose is deeply human: to adapt to you.

But with every leap forward, we are also reminded of our responsibilities. We continue to refine how data is used, how AI is deployed, and how devices can be both powerful and private. We believe security and sustainability are not optional. They are integral to building trust in this era of intelligent devices.

Ultimately, our ambition is simple: to help people do more, express more, and live more, with tools that are as adaptable as they are advanced. This future is already unfolding, and the best of Galaxy AI and Samsung craftsmanship is about to be unveiled.

DooHee Lee

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With foldable phones, it’s not only the slimness