• DUBAI 27°C
  • GOLD/FOREX
  • PRAYER TIMES
GOLD/FOREX
DUBAI 27°C
PRAYER TIMES

Devesh Mistry, Special to Gulf News

Articles from the author

Businesses need to get better at mapping consumer data

Best of brands and marketers will create predictive behavior patterns and make that count
3m read
Consumers can get easily put off by less than sterling experience they encounter from brands. An antidote would be to better use all available data on them and work accordingly.
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