By Vino El Khatib, Special to Gulf News

Articles from the author

Emotional experience key in retail interactions

The tools of technology can be deployed to bring back some time-tested values

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Big data on its own will not add to much

Retailers need to interlink data with the right set of tools to make it count

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Few home truths in the age of disruption

Old-fashioned virtues such as listening and adapting still hold good for retailers

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