By Tej Desai, Special to Gulf News

Articles from the author

Advertising in a world of consumer distrust

Rules of the game are constantly changing, and campaigns can still go horribly wrong

79 per cent of social media users in the UAE and Saudi Arabia “unfollowed” influencers this year due to a spike in such promotional content in their messaging. Consumers are starting to tell the difference between a celeb, an expert, or and so-called "influencers."

Counting the missed opportunities

Add them up and they could end up closing a deal or even alienate a potential buyer

Gulf News

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