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Doing so retailers can better connect with consumers

Aligning an organisation’s marketing and HR expertise will pay off

There are enough tools to deploy and come up with a measurable feedback

Much of the detailing should happen seamlessly behind the scenes

The purpose of rebranding a company, product or service is to signal change

Traditionally the first question we ask any potential client is "What is your brand purpose?"

Such brands can go a long way in getting increased consumer attention

Interaction should be built on what consumers want to hear

CEOs as a brand can be decisive influence over how their companies are perceived

Emerging markets emerging as global brand big hitters

It should take pride of place in the inherent promises offered to a consumer

A focused strategy is about building a relationship with customers