By Sailesh Nathan, Special to Gulf News

Articles from the author

Best sort of investment is always on the self

It is up to the individual to shape the returns this provides and for how long

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A relook at today’s marketing basics

Some of the old ones still hold true but could do with a few tweaks

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Gearing up for survival and beyond

Time tested marketing methods still have means to do their part in these troubled times

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Essentials to make a success of small businesses

As important as the launch phase, owners need a game plan on sustaining it

The essentials to make a success of small businesses

Cutting through the clutter of social media

Today’s trending marketing tactic is to go heavy with anything on a video

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Convincing clients to go along for digital ride

If they are yet to be convinced, agencies are wasting their time

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Being mediocre can be cancerous to brand

It will only anchor a brand as part of a pack and without any standout feature

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Brands with benefits can be a winning formula

The right sort of consumer incentives can spice up demand

Brands with benefits can be a winning formula

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