Articles from the author

The swift rise of new communication channels such as Facebook and Twitter have caused many executives to reassess how they stay in touch with their customers, with employees and, increasingly, with the media itself

The four P's — people, product, price and promotion — are often cited as the keys to a successful business. Yet this list omits a vital ingredient that has characterised Virgin companies throughout our 40 years: Fun, with a capital F!

Providing a harmonious environment is a good idea for any business