Articles from the author

In the new digital media-driven reality, they have outlived their use

Marketers are increasingly opting for small changes rather than engaging in sweeping ones

The campaigns that fuelled the branding of fossil fuel-powered cars may no longer work

In the world of realism and idealism, the answer is let’s be real! It should be all about real people and real stories

With digital allowing instant connections, marketers call in for help where needed

Stripped off the fanfare, it is just another way of getting closer to consumers

Long or short-form video is helping craft moments that truly define brands

This is a generation of digital natives distinct from older generations in their ease and familiarity with new technology

Brand owners are better off by seeding online communities for deeper engagement