DUBAI 21°C
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PRAYER TIMES
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DUBAI 21°C
PRAYER TIMES
By Neil Svensen, Special to Gulf News
Articles from the author
Innovation is key to catching a customer
3m read
Blend brand with online communities
When future historians come to look back at this period, it will perhaps go down as a truly turbulent age
2m read
Revving up the world of F1 sponsorship
Despite being exclusively a spectator sport, it retains an almost mythically aspirational quality
2m read
The 'people' factor can make or break a brand
Brands are fragile things. Built up over generations, they can be broken in just a few days.
3m read
Staying open to new ideas for your brand
Nothing stands still in the "always-on" world. Nothing
3m read
Going with the gut feel is risky business
The experience I endured — watching a focus group in action — was familiar to marketing and advertising people the world over
2m read
London, Dubai share entrepreneurial flair
Brits here love the entrepreneurial climate, the comparative lack of regulatory red tape and the freedom that comes with big thinking and big ideas
2m read
Art of marketing destinations
There's much more to destination marketing than building world-class airlines and offering off-season discounts
2m read
How banks should adapt to change
The financial crisis is reshaping the way in which banks relate to their customers
3m read
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