• DUBAI 21°C
  • GOLD/FOREX
  • PRAYER TIMES
GOLD/FOREX
DUBAI 21°C
PRAYER TIMES

By Neil Svensen, Special to Gulf News

Articles from the author

Innovation is key to catching a customer

3m read
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Blend brand with online communities

When future historians come to look back at this period, it will perhaps go down as a truly turbulent age
2m read
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Revving up the world of F1 sponsorship

Despite being exclusively a spectator sport, it retains an almost mythically aspirational quality
2m read
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The 'people' factor can make or break a brand

Brands are fragile things. Built up over generations, they can be broken in just a few days.
3m read
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Staying open to new ideas for your brand

Nothing stands still in the "always-on" world. Nothing
3m read
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Going with the gut feel is risky business

The experience I endured — watching a focus group in action — was familiar to marketing and advertising people the world over
2m read
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London, Dubai share entrepreneurial flair

Brits here love the entrepreneurial climate, the comparative lack of regulatory red tape and the freedom that comes with big thinking and big ideas
2m read
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Art of marketing destinations

There's much more to destination marketing than building world-class airlines and offering off-season discounts
2m read
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How banks should adapt to change

The financial crisis is reshaping the way in which banks relate to their customers
3m read
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