Articles from the author

Private sector has as much a role to play as the relevant government agencies

The benefits can easily override the substantial costs associated with participation

Promoters should focus on loyalty built up for the brand rather than offers

Symmetry between technology and human lives will keep evolving

Farfetched as it seems, they have the power to build up an equally strong following

Analysts only differ on kind of growth rates the devices will attain

Cloud technology has the potential to reduce IT cost for retailers while optimising the way they reach out to customers

Any detail that can improve upon a customer experience needs fast-track integration

Mobile commerce is another platform that is thriving on such technology, and promises to be a game changer.

Retail experiences are not about offering consumers one at the expense of other

Damage to a brand’s integrity and customer experience are profound

Need to adopt an omni-channel sales strategy to attend to the expectations of the current digital consumer