By Naseem Javed, Special to Gulf News

Articles from the author

Naming procedure 'is very complex art'

Naming procedure 'is very complex art'

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Building an innovative nation

How to build an innovative nation

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Will women rule the business world?

Will women rule the business world?

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Dubai must seek brand recognition

Dubai must seek brand recognition

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A tectonic shift of national image

A tectonic shift of national image

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1001 towers face identity challenge

1001 towers face identity challenge

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Unlocking the visibility powers of domain names

Unlocking the visibility powers of domain names

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Combining hospitality brands with Islamic culture

Combining hospitality brands with Islamic culture

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What does the London 2012 Olympic logo prove?

What does the London 2012 Olympic logo prove?

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Theme branding losing to full identity ownership

Theme branding losing to full identity ownership

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