Articles from the author

But they are getting quicker at changing their ways in response to trends

Their campaigns are tweaked to be more subliminal and community focused

With the social media site taking on ads, it could be the gamechanger for brands

Brands see it as offering a most direct way to engage with shoppers

Emerging technology takes brands closer to where their audiences are

Protecting a company's reputation online

Facebook’s Live Streaming feature could easily build scale with brands

But regional brands need to create digital content in Arabic and do it fast

Play it straight and smart and the brand can reap a windfall

Retailers need to work on their apps and not just the store fronts in future

Brands are getting adept at engaging with them via non-conventional channels

Social media just might be the communication tool that both employees and HR managers have been looking for