Paris Hilton has uploaded four pictures of XPRESS on her Twitter page.

The hotshot celebrity, who has just cottoned to the wonders of the social messaging utility, put three snapshot of this week's XPRESS cover and also an inside page, shortly after the newspaper hit the stands on Thursday.

“Cover of the Xpress Today,'' she wrote on her Twitter profile, BabyGirlParis, which is followed by around 200,000 people everyday.

XPRESS carried a picture of the hotel heiress on its front page and had a detailed report on her press conference inside.

Ever since she landed in Dubai on June 16, Paris has been constantly updating her Twitter page, giving a running commentary of everything she's been doing in town. One of her first tweets – a photograph of Emirates Airline's first class cabin alongside a caption: “This Airline is Amazing.. so comfy.. huge'' – is alone said to be worth $1.5million (Dh5.50million) in free PR for the airline.

“For something like Paris's tweet on Emirates I would say Emirates would have acquired a minimum value of around $1.5m (Dh5.50million) in PR in 24 hours. And this is just the beginning. It could go up to $3m (Dh11million) if there is ‘fallout PR' from her tweet,'' Adnan Dawood, an expert in celebrity endorsements was quoted as saying in Arabian Business.com.

Paris has also been gushing about the city. Dubai Rocks,'' she says in one post. “Love You Dubai,'' she writes in another. Until last week, Paris had been misspelling Dubai as Dubaii. She has dropped the extra ‘i' after XPRESS pointed out the mistake.

By Mazhar Farooqi, Leisure Editor

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