By Majdi Al-Ayed, Special to Gulf News

Articles from the author

Communicating without the chatter of white noise

Organisations need to find an original voice to make itself heard

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No great campaign can be built without facts

Dubai’s meticulous plan for Expo 2020 is a touchstone others need to emulate

K.P. Devadasan/Gulf News

Developing Arab narrative in region’s PR sector

Language of government and of the street should be reflected in PR practice

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Pitching without overcommitting in business

Business is getting better but agencies must not have bottom dollar mentality

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