By James Welch, Special to Gulf News

Articles from the author

Change coming in all directions for ad industry

Even practices rated as inviolate are now having a bit of a rethink

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The global reach of the small idea

Marketers are losing out if they can’t find uses for the consumer data they generate

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Era of mass marketing is now truly over

Programmatic is what is taking its place as brands go after niches

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Putting some true focus into networking sessions

Two new platforms come up in the UAE that aim to do more than just talk

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