By James Tracy-Inglis , Special to Gulf News

Articles from the author

Using tech to connect with customers

But it should involve more than sending emails on upcoming offers

Bringing a sense of intimacy to selling

Future of Middle East retail shaped by malls

Entertainment options should be value-adds, not the central theme

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A playful customer can offer a lot

Retailers need to work on a better understanding of shopper motivations

AFP

Out of the box thinking can help connect

Global brands are using all platforms at their disposal to reach out

Reuters

Strategy: Harnessing social media

Fallacy to assume shoppers can be persuaded solely by a social media campaign

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