By Jaideep Merh, Special to Gulf News

Articles from the author

Get away from this obsession over digital

Marketers are missing a trick or two if they believe digital can deliver everything

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Don’t burden digital with over-expectations

There is no such thing as instant results even with trackable media

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Advertising is chasing passion every day

The fear and insecurity that come with the job can be used as advantages

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Connecting dots between a brief and an ad

It is never a straight line that connects what clients want and agencies deliver

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Finding the brand behind the product clutter

With this search, it is all about gaining awareness of an emotion or essence

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Digging deep into a consumer’s psyche

Combination of factors, not least human element, need to sync for brand performance

Reuters

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