By Gagan BhallaSpecial to Gulf News

Articles from the author

Uses where blockchain is leaving its mark

In these processes, there is none of the hype of inflated values and subsequent falls

image-fallback

Bringing voice into the marketing mix

The world of Siri and Alexa is redefining what brands can do to voice their appeal

image-fallback

The rules brands need to mind on social media

Make it memorable and you could build lasting ties with audiences

image-fallback

Keeping pace with the connected consumer

By the time new strategies are framed, the rules of engagement would have changed

image-fallback

Many shades to a digital disruption

It is a misnomer that such a process has to create something radically new all the time

image-fallback

Building the next-gen connection with consumers

But in deploying tech and apps, brands much stay on the right side of privacy rights

image-fallback

Learning to shop the way the Gen Y and Z do

Those retailers who get the hang of it will prosper both online and off

image-fallback

Virtual reality going mainstream

Consumers better be prepared to experience it in the most unexpected ways

Virtual reality going mainstream

Brand connections in ways not thought possible

The Internet of Things ensure product placements that do not seem intrusive

image-fallback

Turning disadvantages into competitive strengths

Corporate history is replete where seemingly having all the pluses won’t count

image-fallback

A tweak to the way financial products are sold

An educated and empowered Arab woman requires a different marketing pitch

image-fallback

Get the robot to pick up what you need

Science fiction fantasies could soon turn real on shop floors

Get the robot to pick up what you need

LOAD MORE

TRENDING STORIES