By Gaby Bechara Chamat, Special to Gulf News

Articles from the author

More than one way to get the audience’s eye

A scatter shot approach will ever rarely deliver the required results

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The blurring of the digital and linear channels

Marketing campaigns are all set to move seamlessly between platforms

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Too many agencies can spoil it all for a brand

It is time marketers realised there is more value in integrated communications

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Public relations is a means, not an end

This is the best approach for businesses in these digitally enabled times

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Many ways to crafting ideal client-agency tie-up

Such processes would become easier if clients knew what exactly they want out of it

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Many ways and means to get branding right

The need to do so has become a precondition for business sustenance

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