By Gabby Chamat, Special to Gulf News

Articles from the author

Ad industry could do with a little more trust

Agencies find delivering optimum results difficult in absence of full disclosure

Ad industry could do with a little more trust

Brands strategize for 24x7 mobility

It's no longer enough for marketers to have presence on mobile platform

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Not limited to just being the face to a brand

Richard Branson and Oprah Winfrey have transcended to being brands in themselves

The moment before Apple turned into a mega-brand

In remaking the company in 1998, Jobs ditched all conventions up to then

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Making a case for the small ad agency

At a time of shrinking budgets, small players can deliver better

Francois Nel/Gulf News Archives

No place for ambiguity in a marketing gameplan

Agency and clients have to hammer out budgets that set clear terms on intentions

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