By Gabby Bechara Chamat, Special to Gulf News

Articles from the author

Brands must address the subconscious

Most marketers script campaigns that only cater to the obvious senses

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There is more to branding than a logo

Brand owners need to look deep to finetune image

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Relationships key to getting the best results

Relationships key to getting the best results

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Stating case for longer client-agency relations

Enduring campaigns can only emerge from such tie-ups

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Using branding to take the story forward

An enduring brand comes with a believable story that expands into a saga

Using branding to take the story forward

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