By Amit Vyas, Special to Gulf News

Articles from the author

Don’t put all your eggs in one digital basket

While Google captures the highest number of clicks, look to other options as well

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Making online visibility count

Travel sites can improve on a few basics to push their way up the online info clutter

Making online visibility count in every possible way

Online marketing needs convergence push

Search is the point of entry into the online world, it’s where your users look for you

Online marketing needs convergence push

Using Instagram images to talk up a good story

Why businesses need to be quick with their clicks to leverage their presence

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Audience targeting gets shaper on social media

Facebook’s ‘look-a-like’ feature puts business at the heart of where it needs to be

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Hotel sector should make room for digital media

They must realise potential clients have already made shift to a digital world

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Facebook can be value enhancer for Dubai hotels

It can help build a deeper level of engagement akin to a “digital handshake”

Niño Jose Heredia/©Gulf News

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